Prince Alwaleed bin Talal Hosts Media Leaders to Discuss the Future of the Industry in Saudi Arabia

As part of his ongoing commitment to advancing Saudi Arabia’s media landscape, HRH Prince Alwaleed bin Talal, Chairman of Rotana Holding and Kingdom Holding Companies, welcomed a select group of global and regional media executives to his office at Kingdom Tower.

The gathering, which took place alongside the official launch of Rotana Signs, brought together senior leaders from some of the world’s most influential advertising and media networks. Among those in attendance were Elda Choucair, Wissam Najjar, Ziad Chalhoub, Amer El Haji, Dany Naaman, Houda Haddad, Antonio Boulous, Ramzi Abou Chacra, Tarek Daouk, Samer Majzoub, Mohamad Ismail, and Mansour Alotaibi.

Discussions centered on the role of partnerships in driving innovation and accelerating digital transformation across out-of-home and digital advertising in the Kingdom. The meeting also highlighted Rotana Signs’ next phase of growth and opportunities for collaboration between the public and private sectors to build a smarter, more connected media infrastructure.

The dialogue reinforced Saudi Arabia’s Vision 2030 aspirations to establish the Kingdom as a regional hub for media and advertising.